PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.
Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Every time our ad is clicked, sending a visitor to our website, we have to pay the search engine a small amount and this is working correctly, the fee is trivial, because the visit is worth more than what you pay for it. In other words, if we pay $4 for a click, but the click results in a $400 sale, then we’ve made huge profit.
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What is Google Ads?
Google Ads (formerly known as Google AdWords) is the single most popular PPC advertising system in the world. The Ads platform enables businesses to create ads that appear on Google’s search engine and other Google properties.
A number of factors determine how successful your PPC advertising campaign will be, you can achieve a lot by focusing on: Keyword Relevance, Landing Page Quality, Quality Score and Creativity
PPC Keyword Research
Your entire PPC campaign is built around keywords, and the most successful Google Ads advertisers continuously grow and refine their PPC keyword list. If you do keyword research once, when creating your first campaign, you are probably missing out on many valuable, long-tail, low-cost and highly relevant keywords that could be driving traffic to your site.
An effective PPC keyword list should be: Relevant, Exhaustive and Expansive
Benefits to Small Businesses
- PPC has leveled the playing field for advertisers at all levels.
- Easy to Create and Manage
- Online advertising is a little easier.
- Google Ads has a fairly user friendly platform – even for a first time user.
- Pay Only when Your Ad is Clicked
- PPC can definitely make you money, and it can do it quick!
- Set up and launch a campaign within few minutes.
- Google will only charge you only when someone sees your ad and clicks on the link on the ad to visit your web page.
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SALESMOTOS PPC SERVICES
Google Search Ads
Use the Google Search Network to place ads on the search engine results pages (SERP). When your audience searches for businesses like yours, your ads will appear to direct traffic to your website.
Google Remarketing Ads
Remarketing ads are banner ads used to stay in front of your recent website visitors to increase conversions.
Google Shopping Services
Google Shopping Ads are used by eCommerce businesses that are selling products online.
SALESMOTOS will help Manage Your PPC Campaigns
Once your new campaigns have been created, you’ll need to manage them regularly to make sure they continue to be effective. In fact, regular account activity is one of the best factors to predict account success. Add PPC Keywords, Add Negative Keywords, Split Ad Groups,Review Costly PPC Keywords and Refine Landing Pages
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